In general, media consumption is going up, increasing your brand’s opportunity to create meaningful, loyal, and long-lasting relationships with consumers. A Nielsen study revealed that customers are five times more dependent on digital content than they were five years ago, when it comes to researching and making a purchase decision. This means they are actively looking for and relying on content to inform them: who better to inform them about your product or industry, than you?
We help our partners identify their most valuable customer segments and produce content to engage, inspire and educate. When content marketing is executed well, you can be your customers’ most trusted source of information, across multiple platforms.
65% of brands find producing engaging content a challenge
95% of potential customers only look at the first page of search results
40% of millennials believe videos are the best form of brand content
53% of marketers struggle to write blog content despite the channel driving the most organic traffic
A great content marketing strategy lowers your average cost per acquisition and increases a customer’s lifetime value. We help businesses with everything from strategic planning and conceptualisation to project briefing and delivery videography, photography, and copywriting.